Digital Strategies To Drive Business Innovation

By Mark Jacob

Data: The Untapped Treasure Trove

Data is today’s gold rush, yet too often it’s hidden in plain sight. Only 12% of data collected by companies is effectively used. What’s even more stunning is the untapped potential for fueling innovation and growth.

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Imagine tools that sift through zettabytes of data to reveal patterns faster than humanly possible. A few companies harnessing these insights are not just surviving but dominating their markets. What prevents more from doing the same?

This gap is filled by a lack of strategic data initiatives. Those who integrate data-driven decisions into their core models find surprising advantages: from customer profiling to demand forecasting—what this means for future strategies is staggering.

The continued evolution of data analytics could redefine entire business landscapes. Transforming data into intelligence is an art—and those who master it will carve out empires from the raw. As you’ll see next, this power is only beginning to be realized…